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Osprey品牌“拯救资源”小组为6家慈善机构集资捐款

发布日期:2019-08-29 10:00:13 编辑:跑步知识网阅读次数:

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  1974年,Mike Pfotenhauer和Laurie White创建了OSPREY Packs。Osprey Packs是一家生产背包的公司,总部位于美国的科罗拉多州西南部。自成立至今30多年来,Osprey一直致力于环保。

  2007年,Osprey生产了一系列ReSource背包,70%的原料是可再生资源。ReSource是经过多年搜集研究而生产出来的产品,还是公司推广的重点产品。Osprey在2008年秋季将扩大ReSource生产线。在2008年1月的盐湖户外零售商冬季展上,Osprey举办了捐款活动。“拯救资源”小组(Resources in Jeopardy party)根据Resources 2008秋季背包的颜色,来诠释物种和生态处于危险之中。

  Osprey的销售总监Gareth Martins说,“参与者有一次展示自己的有关濒临灭绝物种和生态的知识的机会,并以此来号召人们挽救濒临的物种。我们把ReSource产品的部分销售额捐赠给致力于挽救濒临物种和生态的组织。,我们会继续支持和保护这些微妙的生态系统”。

  在2008年盐湖户外零售商冬季展上,“资源处于危险中”小组仅用一个半小时就为6个非盈利性组织筹集了1200美元。捐款人根据自己喜好而对6个慈善机构进行捐款。6家慈善机构得到了全部的捐款。

  不同颜色的ReSource系列背包代表不同的含义,以下是Osprey集资捐款的6家慈善机构:

  冰川(蓝色):拯救冰雪基金会

  雨林(绿色):野生动植物保护基金会

  红木(橘红色):红木保护联盟

  熊猫(黑色):国际熊猫

  猎豹(黄色):猎豹保护基金会

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  野生鲑鱼(绯红):拯救野生鲑鱼

  ReSource有13款Active Everyday系列背包,70%的原料是可再生资源。ReSource体现了Osprey的设计原则:舒适性,适应性,耐用性和功能性。生产线的扩大表明了Osprey致力于环保和对社会的责任感。

  关于Osprey公司

  从最初在加州的圣克鲁斯定做背包和睡袋到今天的行业带头人,Osprey以30多年的丰富经验生产高功能的产品。这些产品反映了一种热爱冒险,献身户外和环境的精神。满足顾客的需要是Osprey成功的关键。

  原文:Osprey‘s “ReSources In Jeopardy” Party Helps Six Non-Profits

  Mary Buchmayr www.8264.net 03/13/2008 21:14

  Cortez, Colo., March 13th, 2008 - Osprey Packs, and independent pack company loCATed in the high desert and mountains of Southwestern Colorado, was founded over 30 years ago with an unwavering commitment to environmental stewardship.

  In 2007, Osprey bridged that commitment into its product line with the ReSource series of packs, made from at least 70-percent recycled materials. The ReSource collection was the result of many years of sourcing research, and was a strong product introduction for the brand. Staying true to its goal of creating positive change through the company and its products, Osprey not only expanded the ReSource line for fall 2008, but also launched it with a sUCCessful fundraiser at Outdoor Retailer Winter Market, 2008, in Salt Lake City. The Resources in Jeopardy party was based on the fall 2008 ReSource pack colors, which are named after species or ecosystems in jeopardy.

  “Contestants had a chance to demonstrate their knowledge of the ReSource endangered species and ecosystems and the fabulous organizations dedicated to saving them,” says Osprey marketing director Gareth Martins. “Thanks to their participation, and our dedication to donating portions of the ReSource series sales to these organizations, we can continue to support and preserve these delicate ecosystems.”

  The Resources in Jeopardy party at Outdoor Retailer Winter Market raised $1,200 for six non-profits in just an hour and a half. The donations were split between the six organizations based on the donors’ preferences, and the entire dollar amount raised went to the six charities.

  The six outstanding charities associated with the ReSource series color names that Osprey packs supports are:

  Glacier (blue): Save Our Snow Foundation

  Rainforest (green): Wildlife at Risk

  Redwood (orange-red): Save the Redwoods League

  Panda (black): Pandas International

  Cheetah (yellow): Cheetah Conservation Fund

  Wild Salmon (crimson): Save Our Wild Salmon

  The expanded ReSource collection now comprises 13 styles of active, everyday packs built from at least 70-precent recycled materials by content. The exact amount of recycled materials for each pack is featured on the pack strap of each respective model. The ReSource collection embodies the Osprey design credo of comfort, adjustability, and durability in a line of versatile urban packs. For more information on the ReSource series of pack, visit: http://ospreypacks.com/Packs/ReSourceSeries/

  The expanded ReSource collection is yet another indication of Osprey‘s continued dedication to the environment and to the company’s ever-expanding corporate social responsibility platform. You can read more about their efforts by visiting http://www.ospreypacks.com/OspreyLifestyle/Sustainability/.

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  About Osprey Packs

  From its humble beginnings building custom backpacks and sleeping bags in Santa Cruz California, to its current recognition as an industry leader, Osprey has always flown its own course. Their mission is to create innovative high performance gear that reflects a love of adventure and a devotion to the outdoors and the environment. Osprey defines success when it meets the demanding expectation of its most discerning customers. Based in Cortez, Colorado, Osprey has over thirty-two years of pack-making experience.

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