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Lafuma 发展迅速 OXBOW 品牌将在美国登陆

发布日期:2019-08-31 10:00:13 编辑:跑步知识网阅读次数:

  Lafuma出现强劲的增长,在美国市场的销售量增加55% ,在2007年5月末就突破了600万马克.

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  Lafuma N.A. Growth Strong; Will Launch U.S. Oxbow Subsidiary

  Lafuma has seen strong growth in the US Market with an increase in sales of 55% at the end of May 2007, surpassing the 6 million mark at the end of its fiscal year this October.

  为迎接2008年春季展,Lafuma将推出一个广阔的服装线。春季展中将包括一项大型的环保产品竞选活动。 Lafuma自从1985年就开始以环保为理念一直发展至今。 在紧挨着科罗拉多州仓库和纽约仓库旁,弗马将加入另外两个仓库以便更好地服务于东海岸和西海岸的经销商。

  An broader apparel line will be introduced for spring 08 which includes a large selection of eco-friendly products. Lafuma is a PIONEER company of eco-friendly products and has been working on the concept since 1985. Along with the distribution warehouses in Colorado and New York, Lafuma will be adding a two additional warehouses for its furniture business to better service its east and west coast dealers.

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  在Lafuma品牌专卖店中,Lafuma也是着重增加了它的母公司--法国登山品牌Millet的产品,提高其在美国市场上的出现率。

  As the parent company of the French mountaineering brand Millet, Lafuma America is also focusing on increASIng the presence of the brand in the US market through a network of technical specialty stores.

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  今年晚些时候,Lafuma集团将向美国市场推出法国冲浪品牌OXBOW。办事处将设立在加州以及沿科罗拉多州。今年秋季将有两个OXBOW店开业,一个在Santa Monica,另一个在Hawaii(夏威夷)。 目前,OXBOW在世界各地拥有35家店铺,最新建立的一家将在OXBOW总部所在地--Bordeaux(波尔多)开业。 在2006年这个品牌拥有6500万欧元的周转资金。OXBOW将成为美国冲浪业发展中的一个重要角色。

  Later this year, the Lafuma Group will be launching the French surf brand OXBOW to the US market. Sponsored by Oxbow, Laird Hamilton will take a 12% stake in the U.S. subsidiary for the brand. The main office and distribution will be based out of Lafuma America headquarters in Broomfield, Colorado along with an office in California. There will be two Oxbow stores opening this fall, one in Santa Monica and one in Hawaii. Oxbow currently has 35 stores worldwide, the newest one recently opened in Bordeaux where the Oxbow headquarters are. In 2006 the brand had a turnover of 65 million Euros. With exceptional surf and snowboard apparel and sponsoring Hamilton, Oxbow will be a key player in the US surf industry.

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