为鼓励户外运动探险活动，世界著名户外品牌KELTY与冰岛航空公司、高端绝缘材料制造商Climashield，鞋类品牌Vasque及Alaska Mountain Guides联合举办冰岛探险大奖赛。
此次比赛的官方名称"Viking, Kjelty Bakpakkurson"将会在1月22日举办的户外零售商野外大本营活动上初次亮相。寻找到"海盗"和他头盔里的名片即将有机会赢得两张去冰岛的免费机票。
Kelty、Climashield及 Vasque将为此次冰岛探险游提供所需装备，Alaska Mountain Guides负责地面支持及向导工作，免费机票由冰岛航空提供。
原文：Kelty Adventure Sweepstakes to promote and encourage outdoor adventure with two free trips to Iceland
Boulder, Colo., January 12th, 2008 - Kelty, cornerstone brand for the outdoor world, has partnered with international airline Icelandair, high-tech insulation manufacturer Climashield, Vasque footwear, and Alaska Mountain Guides to promote outdoor adventure with an international Iceland Adventure sweepstakes.
The sweepstakes Grand Prize is an all expenses paid Iceland Adventure with a winner selected in October 2008. Contestants can register at www.Kelty.com starting January 18, 2008. To help promote the Grand Prize, airfare for two to Reykjavik, Iceland will be given away at the Outdoor Retailer trade show on Friday, January 25.
"Iceland is the perfect destination for an outdoor adventure giveaway," said Christian Mason, Kelty marketing manager. "Glaciers, hot springs, and abundant opportunities to hike, climb and explore are all eASIly accessible from Iceland's very cosmopolitan capitol city, Reykjavik, which is a surprisingly short flight away from New York City."
Official sweepstakes spokes-Viking, Kjelty Bakpakkurson, will make his first public appearance during the Outdoor Retailer Backcountry basecamp on January 22. For a chance to win airfare for two, simply 'Find the Viking' and drop a business card in his helmet.
"Does anyone know where to find a decent leg of lamb and a pint of mead in Salt Lake City? Sushi and 3.2 beer just doesn't cut it," said Kjelty, contest spokes-Viking.
Show attendees are also welcome to 'Find the Viking' and register at any point during regular Outdoor Retailer show hours. Airfare winners will be drawn during the Kelty Adventure Sweepstakes happy hour, hosted in the Kelty booth (#22017), between 5-6 pm on Friday, January 25. Contestants must be present to win.
Sweepstakes participants are encouraged to visit Kelty's My Space page at http://www.myspace.com/kjeltytheviking for a variety of Viking-related fun and more information on Iceland and our Grand Prize adventure.
Kelty, Climashield, and Vasque will supply outdoor gear for the all expenses paid trip, with Alaska Mountain Guides (www.alaskamountianguides.com) handling on-the-ground support and adventure guiding. Icelandair will of course cover travel to and from Iceland for both trips.
KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Light & Fast, Trail, Basecamp and Travel gear. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, affordably priced outdoor products. For more information on Kelty, please go to www.kelty.com.