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Keen品牌将启动一项新的名为“Hybrid.STAND”的活动

发布日期:2019-08-29 10:00:13 编辑:跑步知识网阅读次数:

  KEEN品牌将启动一项新的名为“Hybrid.STAND”的活动,这是一项旨在激发和奖励下费者提出的可持续性发展建议的活动。这项活动将会围绕着可持续性发展进行3个方面的评审和奖励。

  Keen Inc. will launch a new program called Hybrid.Stand, an integrated program designed to engage and reward consumers for their ideas around sustainability. The Hybrid.STAND contest will fund ideas and initiatives around sustainability in the folloWING three overall CATegories.

  1.stand up:奖励那些通过设计,艺术,图片,文章和视频传达可持续发展的价值的个人。

  2.stand out:奖励那些通过自己对户外运动的激情影响和改变人们关于可持续性发展的认识。

  3.stand for:奖励那些发展新的有利于环境的方法的人们。

  Stand Up: rewards creative individuals who communicate the value of sustainability through design, art, photography, journalism or film.

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  Stand Out: rewards adventurous people who use their passion for the outdoors to influence change and drive awareness around sustainability.

  Stand For: rewards people who have developed innovative ways to involve others in actions that benefit the environment.

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  Hybrid.Stand是一项非常令人激动的计划,它将会激发所有人参与到环保与可持续性发展的事业中来。

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  Hybrid.Stand is an exciting opportunity to motivate anyone and everyone who wants to make some type of positive impact or statement regarding the issue of sustainability. This program takes what is talked about in the media at a very high level down to those who want to contribute and make a difference but don‘t know how to share or gain support for their ideas,says Bobbie Parisi, VP of Marketing.

  每个类别奖金将达到25,000美元,连同一些5000美元的单项奖,总奖金额超过150,000美元。

  The Hybrid.STAND contest will be announced in 14 national consumer publications throughout the US and the contest starts August 1, 2007 through December 31, 2007. All submissions will be reviewed by a panel of judges comprised of experts in the fields of design, art, photography, journalism, film, outdoor sports and non-profit management and research, beginning in February 2008. Each of the three overall categories will award a 150,000.

  活动也将在全美的70多所高校开展,这样可以促进年轻的消费者去提出他们的可持续发展的想法。

  The program will also be promoted at 70+ colleges and universities throughout the US. This is a great opportunity for younger consumers to gain experience and visibility for their sustainability ideas. Designated KEEN Brand Ambassadors will help drive awareness of the Hybrid.STAND message at the colleges and universities encouraging students to submit their green Ideas to the Hybrid.STAND contest.

  A Hybrid.STAND film night will be held at each campus showcASIng a documentary about 10 inspiring individuals who are PIONEERing new sustainable ideas and how they are encouraging others to do the same.

  2008年6月21日,KEEN将在波特兰举办可持续发展的庆祝活动,将会宣布获奖者,同时庆祝这些关于可持续发展的想法和灵感。

  On June 21, 2008, KEEN Inc. will host a sustainability festival in Portland, OR to announce the winners and celebrate ideas and inspiration around sustainability.

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